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AboutMedjools

Why Choose Bard Valley Natural Delights?

History of Bard Valley

Bard Valley lies along a beautiful, sun-lit corner of the Southwest, its palm date gardens watered by the Lower Colorado River as it makes its way to the Gulf of California. It was here, among the gardens lovingly cultivated by our growers, that the Medjool date achieved its truest perfection.

Only the world's finest Medjools carry the Bard Valley Natural Delights label, thanks to the unique micro-climate in the Bard Valley. Warmed by the ever present sun, nourished by the high water table and proximity to the Colorado River, there is no better place in the world to grow this timeless delicacy.

Growing Medjools

More than 12 times every year, our date growers scale the massive trees in their stately date gardens. From pollinating to harvesting to packing, every part of the growing process, and every individual Medjool, is treated with the love this delicacy deserves. And just like in the old days, Medjool dates are never treated with pesticides or preservatives. After all, why mess with perfection?

Our Date Gardens

Here you can see six of the original date palms planted in the Bard Valley way back in 1944. To this day, each of these trees produces over 200 pounds of the most perfect date in the world. From humble beginnings, Bard Valley Natural Delights has earned a reputation the world over for the quality and flavor of our Medjools.

Category Leader

Based on the total US sales and volume data, Natural Delights is driving the Medjool date category. Our retail partners can feel confident that carrying the Natural Delights can result in demonstrated increased sales in the Medjool dates category.

Share of Sub-Category Dollars

Medjool / Total U.S., 52 weeks ending 01/25/14

% Change vs YAGO
9.8% Medjool
33.9%
Natural Delights
50.7%
Hadley Date Gardens
-4.8%
Unbranded
-8.2%
Private Label
-40.1%
Caramel Naturel
20.9%
Woodstock Farms
-57.2%
Sundate
-15.0%
United with Earth

Natural Delights represents three-fourths of the medjool category and increased in dollars and volume by 33.9% and 40.1% respectively, due in part to increases in distribution and impressions vs the prior year

Share of Sub-Category Volume

Medjool / Total U.S., 52 weeks ending 01/25/14

% Change vs YAGO
14.6% Medjool
40.1%
Natural Delights
44.9%
Hadley Date Gardens
-8.5%
Unbranded
-8.2%
Private Label
-42.7%
Caramel Naturel
17.9%
Woodstock Farms
-57.1%
Sundate
-5.3%
United with Earth

From Date Garden to Market Table