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Turning curiosity
into category growth. 

Natural Delights Dates is adding value to the produce section and inviting more people into our category. How? By helping to demystify this curious-looking fruit, while emphasizing its rather remarkable taste, texture and versatility. From our number one seller, the Medjool, to the rich, honey-tasting Deglet, to a variety of varietals to our Sundrops blended dates, Natural Delights is showing your customers exactly why dates belong in their homes.

Dates are thriving and Natural Delights is leading the way.

  • As of (DATE), the category is worth $366M annually.
  • Natural Delights Dates enjoy the highest sales in the category.
  • That means we command more of the total pie — 39.3% in the latest 52 weeks ending 4/19/26 — than anyone.
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Thanks for your partnership, as always.